CASE STUDIES
THE BRIEF
- To create a box that encompasses the outdoors with a hint of summer to test the market for three new scents of Lenor Outdoorable Fabric Conditioner via their UGC Instagram socials.
- The carton would include 1 x 840ml Bottle and Leaflet that incorporates their marketing brand and also withstands mailing without damaging the contents.
RESULTS
Upon approval of plain prototypes - We produced a 3-piece magnetic flap box with a hinged lid and inner fitment Lid and all outer wraps printed 4 colour process onto 170gsm Satin with a soft touch lamination and mounted onto 2000 micron greyboard. Drilled with inserted magnets.
Inner fitment mounted onto 2000 micron greyboard and die cut with aperture to hold 1 x Lenor Outdoorable Fabric Conditioner bottle and overlaid with artificial grass.
BKT fulfilled the cartons with 1 x Bottle and Leaflet, processed data and produced personalised labels for distribution.
The added touch of the 'butterflies' enhanced our summer creative and upon opening really brings the feeling of the outdoors inside. A truly great result.
The internal fitment was overlaid with artificial grass.
The tactile presentation created a sensory experience to stimulate the senses.
INSTAGRAM INFLUENCERS
#OUTDOORABLE FRESH